Kindred is one of the world's largest online betting businesses with 11 brands serving over 21 million customers across the globe. Recruiting the best talent in the market is central to achieving Kindred Group's aim of being the number one gaming operator across all markets. 


About the role


We have a great opportunity for a copywriter to work on our growing portfolio of brands within Kindred Group. You will write engaging copy in different tones of voice and demonstrate an understanding of what it means to be a true gaming fan. If you have written for sports/gaming brands before or if you're a talented writer, we'd love to hear from you.


What you will do?


  • Write engaging campaign emails, newsletters, landing pages, onsite banners and press releases for online gaming and sports betting brands
  • Work with the creative team to execute ideas through multi channel
  • Produce brand communications that not only follow the guidelines and tone of voice but appeals to our customers and inspires action
  • Liaise with key stakeholders
  • Maintain the quality standards and best practice principles
  • Work within teams to produce inspiring creative concepts
  • Join an ambitious, motivated creative department


How you will be measured?


  • Deliver expertly written copy that is locally relevant and insightful
  • Demonstrate a deep understanding of our brands, products, promotions and markets
  • Team fit and professionalism
  • Adhere to deadlines and timelines
  • Maintaining compliance with all relevant training and other compliance activities in order to support the delivery for sustainable and responsible growth
  • Regular performance reviews with your line manager
  • Acting in line with Kindred Group values
  • Successful completion of all relevant training and other compliance activities that support Kindred's sustainable and responsible growth


What have you done?


  • Have at least two years agency or in-house copy writing experience.
  • Have great organisation, planning and prioritisation skills, with strong attention to detail.
  • Be familiar with different brand personalities and tones of voice.
  • Be passionate about great copy that's engaging and precise.
  • A working understanding of the gaming industry and sport betting.


Application process


Click on the "Apply Now" button and complete the short web form. Please add a covering letter to let us know your motivation for applying and your salary expectation.  Our Talent Acquisition team will be in touch soon.


Job alerts


We are always on the lookout for talented, passionate people to join our global team so if you'd like us to let you know when suitable jobs come up, please click on the “Register for Alerts” button.

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Kindred House, 17-25 Hartfield Road, Wimbledon, London, United Kingdom, SW19 3SE
  • Office:
  • Type of Employment:
    Full Time Permanent
  • Reference Number:
25 Days Holiday
Private Medical
Wellbeing Allowance
Maternity/Paternity leave
Eye test
3 days CSR leave
Anniversary awards
Travel loan
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