CRM Campaign Manager


About the role


Kindred is a group of 11 brands which together, form one of the World's largest online gaming businesses. We have over 1700 employees, spread across 15 international offices and have the stated aspiration of being the best online gaming business across all markets. 


What you will be doing?


  • Plan and lead the execution of the assigned campaigns, ensuring operational excellence in the campaign process, every time, across all markets
  • Responsible for the quality and compliance of all campaign set up
  • Help to deliver consistency between outbound communication channels and onsite assets
  • Ensure that the testing process is robust and that all campaigns are comprehensively tested before roll-out
  • Execute campaigns as per best practice applications
  • Identify any potential issues and liaise with Campaign owners amongst other teams to guarantee an excellent delivery
  • Own the execution of the assigned campaigns and liaise with stakeholders throughout the process
  • Ensure that the campaign execution and delivery is completed on a weekly basis and all the relevant stakeholders are informed of outcomes
  • Understand campaign selection requests in order to assess JIRA briefs
  • Ensure that customer service is informed of all campaigns being operationalised and investigate any campaign related issues raised.
  • Specialise in understanding our marketing tools and contribute to best practice principles
  • Support team and team members in day to day operations as required
  • Contribute and share knowledge within team and company through training sessions and meetings
  • Build and sustain good working relationships with colleagues and stakeholders
  • Complete ad-hoc manual tasks as required


 How will success be measured in this role? 


  • Regular performance reviews with your line manager
  • OKR's and Team KPI's such as Revenue Gross Win, Net Retention Rate, Active Customers, New Depositing Players and Bonus Spend.
  • Acting in line with Kindred Group values
  • Successful completion of all relevant training and other compliance activities that support Kindred's sustainable and responsible growth


What will you need? 


  • Great organisation, planning and prioritization skills, with strong attention to detail
  • Ability to work in a fast-paced environment
  • Good time-management skills
  • Good understanding of implementing, driving and managing complex multi-channel and onsite campaigns.
  • Good understanding of the marketing technologies and a keen interest in the emergent technologies
  • Proactivity and ability to collaborate
  • Understanding of Kindred Group's brands and product portfolio
  • Educated to degree level, marketing qualification would be preferred
  • Experience within the online gaming sector and strong interest in its product offering is desirable
  • Strong communication skill, with an ability to communicate with the senior leadership team


Application process


Click on the "Apply Now" button and complete the short web form. Please add a covering letter in English to let us know your motivation for applying and your salary expectation. Our Talent Acquisition team will be in touch soon.

Kindred is an equal opportunities employer committed to employing a diverse workforce and an inclusive culture. As such we oppose all forms of discrimination in the workplace. We create equal opportunities for all our applicants and will treat people equally regardless of and not limited to, gender, age, disability, race, sexual orientation. We are committed not only to our legal obligations but also to the positive promotion that equal opportunities bring to our operations as set out in our sustainability framework.


Close map
Kindred House, 17-25 Hartfield Road, Wimbledon, London, United Kingdom, SW19 3SE
  • Office:
  • Type of Employment:
    Full Time Permanent
  • Reference Number:
25 Days Holiday
Private Medical
Wellbeing Allowance
Maternity/Paternity leave
Eye test
3 days CSR leave
Anniversary awards
Travel loan
Share this page
Share with linkedin
Share with facebook
Share with twitter
Share with email

Job Alerts

If this job is not for you but you are interested in jobs similar to this, then click the button below to be the first to know about them.