Strategy Executive

Kindred Group 


Over the last 20 years, Kindred Group has brought together 11 of Europe's most successful online gambling brands – forming one of the largest online gambling companies in the world. We offer 25 million customers a great form of digital entertainment, fine-tuned to present an unforgettable experience in a safe and fair environment every day.


Job Description


  • Responsible for executing Bonus and reward strategy that meet Groups financial targets and deliver best customer experience
  • Help develop a long term, integrated customer bonus and reward strategy across all Kindred brands and markets in support of business priorities, which sets competitive advantage, drives revenue (upsell/cross-sell).
  • Remove all pain points of the current systems and processes and work collaboratively with all stakeholders on driving constant developments and improvements within this area
  • Work closely with Customer Strategy & Product Marketing teams to drive relevance & personlisation through our rewarding.
  • Provide recommendations to the local teams on the bonus budget and control quarterly and annual bonus spend.
  • Work with Spend analyst to provide necessary information to relevant stakeholders about their bonus spend at any time and its split by various categories
  • Identify key opportunities to increase customer engagement with Kindred brands, and design reward programs and services that drive high value unit retention.
  • Ensure our rewarding meets customers expectations & objectives through constant dialogue with CX reward analyst.
  • Reduce ‘Rewarding' as the reason for customers churning.


Skills and Experience Required:


  • 2-3 Years Marketing/Agency background
  • Account Management background 
  • Strategic thinker 
  • Analytical mindset
  • Natural collaborator – Ability to build meaningful connections with colleagues and adjust communication style to varying levels of groups.

Kindred is an equal opportunities employer committed to employing a diverse workforce and an inclusive culture. As such we oppose all forms of discrimination in the workplace. We create equal opportunities for all our applicants and will treat people equally regardless of and not limited to, gender, age, disability, race, sexual orientation. We are committed not only to our legal obligations but also to the positive promotion that equal opportunities bring to our operations as set out in our sustainability framework.


Close map
Kindred House, 17-25 Hartfield Road, Wimbledon, London, United Kingdom, SW19 3SE
  • Office:
    Gibraltar, London, Malta
  • Type of Employment:
    Full Time Permanent
  • Reference Number:
25 Days Holiday
Private Medical
Wellbeing Allowance
Maternity/Paternity leave
Eye test
3 days CSR leave
Anniversary awards
Travel loan
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